Digital repositories, social media marketing media platforms, academic databases, and citation indexing services are just a few of the technologies and tools required for online reputation management exercises. Scholars can curate their digital profiles, increase the visibility of their work, and simplify the dissemination of research findings if they have a thorough understanding of these fields. As a result, they have the authority to improve the research process. ……………………………………
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Additionally, there is proof of the privacy paradox, in which users express worries about privacy while also acting carelessly when it comes to protecting their data. According to a Pew Research Center study, more than half of digital users admit they are giving up the fight for digital privacy because they ca n’t help but be tracked by businesses or the government. ………………………
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