A Critical Investigation Called” Optimizing Brand Positioning Online: An Empirical Approach” Calls for Thorough Empirical Research. A new Paradigm Shift has been Brought about by the Development of Digital Platforms, in which Online Domains now Play a Larger Role in Brand Management than Traditional Marketing Constituents. Its Effectiveness is Measured in Terms of the Effects that Digital Platforms have on a Brand’s Visibility and Perception. Therefore, Optimizing Brand Positioning Online has become of Utmost Importance to Businesses because it always Influences their Competitiveness and Market Dominance. ………………………

An extensive knowledge of the digital marketplace is necessary to lay the groundwork for an empirical strategy to…