Hello & Welcome

I AM WOMAN was created by Cheryl Bass a decade ago, when it became clear that women were dominating consumer market spend by 87%, referring 10x more business than their male counterparts, but were still way behind starting up in business and getting their hands on finance.

Did you know that women only get 1p in the £1.00 of venture capital?

It was clear that women needed help, but not the old way where they had to be shoe-horned into masculine designed services. Women's brains are different, they learn and process differently and so I AM WOMAN was created to help women do business their way!

If you are a woman starting or growing a business you need look no further. We invite you to join us and very quickly you will discover what makes I AM WOMAN so very different.

For your annual membership fee you will have the opportunity to access events, coaching, master classes, master minding, qualifications, online learning and marketing platforms and so much more ............

We surround ourselves with heart centres smart women who just love helping women to flourish. Very quickly you will transform, align you and your business to start manifesting into your life what in the past has been just a dream!


Cheryl Bass

Creator & Founder

Cheryl founded I AM WOMAN nearly a decade ago. Her passion is to help women to start-up and grow business

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Margaret Carter


Margaret uses her experience to help our members gain insights into how to pitch products in a challenging retail market.

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Lisa Marie Brown

Youth Ambasador

Lisa Marie supports young women as a role model of a leading woman in the construction industry.


Kathryn Devonald Davies

Chair & Legal Adviser

Kathryn is a Partner in Llanelli based DPA Law LLP company and has a wealth of legal and business growth experience


Bernadette Nicholls

International Adviser

Bernadette has a pedigree of international trading and offers members a specialist insights into global trading.

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Dawn Bevan

Financial Adviser

Dawn is a senior manager with BPU Accountants. Dawn offers all our members a free two hour business consultancy.


Kerry Voke

Retail Adviser

Kerry Voke has a vast experience selling perfume and tea, business-to-business and within the retail consumer market.

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